In my previous blog, The Misunderstood List Trader, I explored the basic strategy of list trading from a fundraiser’s perspective. I do find it (significantly) easier to explain trading to my peers in fundraising and marketing. But what about broaching the topic with your average donor – how does that ...
I first met Alan Clayton in a seedy backstreet bar in old Rangoon. He was off a tramp steamer from God knows where. I was just back from a safari chasing the rare white Bengal tiger. What he told me that night astonished me, amazed me, and changed my life ...
If you’re behind on Canada’s Anti-Spam Legislation (CASL), click here for 7 important things you need to know. It’s also important to know that Imagine Canada has been lobbying the CRTC on behalf of Canadian charities for clarity around the legislation. Here’s the latest briefing from Imagine Canada. In response to Imagine ...
I am a list broker & manager and I’m quite enthusiastic about my work. On some days (to the chagrin of my friends) I keep that enthusiasm after 5 o’clock and wedge my profession into an otherwise typical evening at the pub. Now because my particular job is so misunderstood, ...
With the New Year around the corner, there’s no better time for you to reevaluate your brand. Ask yourself: Is the brand consistent across all communications – from your website to your annual report, from your direct mail fundraising to an awareness print ad? Can everyone in your organization talk ...
More fantastic footage and interviews from AFP Congress 2013 Day 2 below: Interview with Mark Trask Interview with Colleen Gauthier STTV on the STreet at AFP Congress 2013 - Day 2 Interview with Bryan Tenenhouse Interview with Taslim Somani Watch all STTV Interviews from AFP Congress 2013 here.
STTV is back for 2013! We were busy talking to speakers and delegates and we have compiled some fantastic footage and interviews. Check out some from AFP Day 1 below: Interview with Kay Sprinkel Grace Interview with Claire Kerr Interview with Paula Attfield STTV on the STreet - Day 1 Interview with Peter Reynolds Interview with ...
Congress 2013 is only a couple weeks away and we hope to see you there! In the meantime, check out this year's Chair, Paula Attfield, in an interview with ST:
From October 15th to October 18th, some of ST’s senior staff made the trip across the pond to Holland for the 2013 International Fundraising Congress – the world’s leading conference for fundraisers. We asked each of them to share with us their highlights from the trip. Paula Attfield, Executive Vice President: “What ...
A webinar by Jed Schneiderman, President of Tapped Mobile and Taslim Somani, VP Digital and Marketing Services at Stephen Thomas. You wouldn’t exclude BC or Quebec from your marketing planning, so why would you ignore mobile? In this webinar, you’ll hear Jed and Taslim talk about the mobile market in Canada, mobile ...
Starting to Trade and Communicating to your Donors
Friday, January 16th, 2015
A Seedy Backstreet Bar in old Rangoon
Tuesday, September 9th, 2014
CASL / Charity Update: July 2014
Thursday, July 10th, 2014
The Misunderstood List Trader
Wednesday, January 8th, 2014
Moving Beyond the Logo: Branding Advice for the Savvy Non-Profit
Tuesday, December 10th, 2013