Paula Attfield, Vice-President
Paula is responsible for client services (keeping our clients happy!) and behind-the-scenes operations of the agency. She continues to provide strategic counsel for a number of ST clients. Over the course of her career, Paula has crafted multi-channel direct response strategies that include the integration of digital and online media, direct mail, and telephone. She has also developed accompanying budgets for these projects.
Paula is the social media strategist at ST and is active in social media where she’s an advocate for not-for-profits and all things fundraising and marketing. You can find her on Twitter @Paula_Attfield. You’ll often also find her lurking on Facebook and Linkedin as well. Paula loves social media and all things on line so much that’s she’s thinking of renaming herself
Paula blogs about her own experiences on social media – often from her perspective as a fundraiser and as a donor and volunteer.