Fulfilling Wishes

A Client’s Wish Fulfilled

In 2005, The Children’s Wish Foundation wished for a donor base of more than the 1000 names they had.

Guess where this case study is going. Yes, we helped build a highly successful direct response program with Children’s Wish that is total wish fulfillment.

Children, wish

Up, Up And Away

To date, Children’s Wish has granted nearly 25,000 wishes for children with life-threatening illnesses, thanks to a donor base that has increased exponentially. Annual giving revenue has soared by more than 900%, and monthly donors contribute more than 12% of that amount.

We enjoy a strong and growing partnership with ST. It all started with the successful rebuilding of one of our key annual fundraising programs — primarily direct mail — and has evolved to include leading our digital work. We continue to benefit and grow thanks to ST’s strategic thinking, execution and creative.Sandy Watt, National Director, Marketing

Joy In Action

In 2015, Children’s Wish needed to upgrade their website to more accurately reflect what they do, who they are and the importance of donor support – all while being more intuitive to navigate and to donate.

Today, the newly designed website does all that and more. Stories and photos of “wish kids” living out their most longed-for wishes enable donors to see the power of their generosity. Children’s Wish believes “Joy is a wonder drug,” and now the new website is truly a joy to behold.


Making an emotional connection between the donor, your cause and the people you help.


A way of thinking, an understanding of what works online, on mobile and social. And above all, rich insight into what the donor wants and needs.


It starts with listening to you. You, and what challenges you, drives the strategy that inspires everything that comes next.