31 signatory interviews. 31 letters.
31 outer envelopes.

That was the scope of the University of Toronto’s annual giving fall campaign — one tailor-made appeal for each of its divisions.

Oh, plus a Z-Card™ format brochure that opened up like a map and effortlessly folded down to the size of a credit card.

And all integrated into U of T’s “Boundless” brand.

1 huge success.

The response rate surged by almost 70% versus over the previous year. Net revenue per piece increased by a whopping 59%.

Now that’s DM cum laude.


It starts with listening to you. You, and what challenges you, drives the strategy that inspires everything that comes next.

Direct Marketing

Bringing brands to life and generating results driven by techniques that are proven to motivate response and change behaviour, regardless of channel.