Fulfilling Wishes

A Client’s Wish Fulfilled

In 2005, Children’s Wish Foundation of Canada had a wish of its own: a donor base with more than the 1,000 names they had.

Guess where this case study is going. Yes, we helped build a highly successful direct response program with Children’s Wish that is total wish fulfillment.

Children, wish

Up, Up And Away

To date, Children’s Wish has granted over 25,000 wishes for children with life-threatening illnesses, thanks to a donor base that has increased exponentially. Annual giving revenue has soared by more than 1000%, and monthly donors contribute more than 12% of that amount.

We enjoy a strong and growing partnership with ST. It all started with the successful rebuilding of one of our key annual fundraising programs — primarily direct mail — and has evolved to include leading our digital work. We continue to benefit and grow thanks to ST’s strategic thinking, execution and creative.Chris Kotsopoulos, Chief Executive Officer

Joy In Action

Right now, we are refreshing and redesigning the Children’s Wish website. Our goal is  to translate awareness of the brand and mission into increased revenue and wish referrals — so that even more girls and boys will experience the joy and magic of a wish coming to life.


Making an emotional connection between the donor, your cause and the people you help.


A way of thinking, an understanding of what works online, on mobile and social. And above all, rich insight into what the donor wants and needs.


It starts with listening to you. You, and what challenges you, drives the strategy that inspires everything that comes next.