As society changes and the non-profit sector evolves, fundraisers and marketers must change, too. Today, we all need to be more analytical, strategic, creative and, frankly, courageous to raise awareness of our missions while we raise more money from existing and new donors.

With that in mind, ST has structured itself around you and your organization’s challenges:

You Can Raise More Money. ST can help.

Strategic Services

(Led by Liz Attfield, V-P, Strategic Services) Data Analytics. Fundraising Strategy. Digital Strategy. Brand Strategy.

Any effective individual or annual giving program from ST starts and ends with strategy based in part on analysis of the data, propensity modelling and prospect identification, segment performance measurement, model validation, in-depth reporting and more.

In fact, ST was among the first and is widely considered a pioneer when it comes to delivering a data audit with insightful commentary that helps you build a strong fundraising strategy that leads to net positive revenue success year over year. That’s why, while the sector as a whole has shown declines in recent years, many of ST’s clients have been showing increases in revenue year over year. We like to say, data is just in the water over here. It informs and enhances, everything we do.

For all direct mail, integrated campaigns or digital-specific fundraising initiatives, our Strategic Services team (led by Liz Attfield, and including our Director, Brand Strategy and Director, Digital Strategy), join forces with ST’s Integrated Account Directors to ensure the brand comes to life across all fundraising channels, that your legacy, monthly giving and stewardship programs are firing on all cylinders, that our strategy delivers against your specific revenue objectives, and that best practices are the foundation for the whole project – from briefing to results analysis and reporting.



It’s not just creative for creative’s sake – it’s about effective, relevant, emotive creative that motivates giving behaviour.

It’s about creative that engages and inspires people to become committed donors and reinforces existing donors’ wise decision to support your organization while motivating them to give more. ST’s award-winning Creative Department is staffed with professional, expert copywriters and art directors who boast experience working in both the commercial and non-profit sectors, across all disciplines and channels.

Account Services

(Led by seasoned, strategic Integrated Account Directors)

The only way to deliver against the best strategies and creative is when campaign implementation is in the hands of an expert account team. Your ST team understands that success only comes with true partnership and collaboration between client and agency.

It’s that notion that inspires everything we do so that your campaigns are delivered on budget, on time, every time. That’s our promise to you.