The 2024 JAM Collective Benchmark Report
ready to retain and grow your monthly donor program? ST can help.
The JAM (Just About Monthlies) Collective emerged from discussions with non-profit organizations across Canada and the US. Those conversations revealed a common focus: everyone wanted to talk about acquiring more monthly donors (sustainers), however fewer were focused on keeping those donors engaged and moving them up the giving ladder.
The ST team saw an opportunity to dive deeper into donor retention strategies. Partnering with our five inaugural JAM Collective participants, we used a "Mystery Shopper" approach to help us uncover what's working and where improvements are needed to keep sustainers loyal and active.
We're now ready to share those findings and actionable insights with you.
To download the report, please provide your contact information in the form below. Once the page refreshes, you'll be given access to the full report.
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