Our Story

Helping charities raise money for more than 40 years.

ST’s story is one of evolution, innovation, thought leadership and inclusiveness. We are not the same agency we were even a few years ago because the sector isn’t the same as it was then. We pride ourselves on setting trends, not following them. And we’re proud of our track record of quantifiable results. Here are just a few examples that showcase why non-profit organizations like yours choose ST…

  • 1.

    ST’s Data Analytics team dives deep into every aspect of an organization’s fundraising programs. We assess campaign performance as well as the health of the overall program. Using core fundraising KPIs to determine historical performance and trends, we’ll review test results and segmentation performance. We’ll evaluate campaign data to help inspire more donor-centric communications and recommend segmentation, suppressions, and messaging that meets the individual donor where they are.

  • 2.

    ST’s not-so-secret weapon is our ability to tell your stories in a way that engages donors and makes them feel something. We call that style of emotive storytelling “Heart Voice” (amplifying the beneficiary’s voice). That’s what connects donors emotionally to your cause and your beneficiaries – so that they not only give, they give more, more often. Make donors feel something and they’ll give something. Again and again.

  • 3.

    We at ST believe in and aim to adhere to the principles of IDEA: Inclusion, Diversity, Equity and Access. Innovation only comes from diverse voices and viewpoints, bringing with them an equally rich diversity of ideas, innovation and creative solutions – the key to helping our clients raise more money for their great causes.

    Our focus is to always ensure ST-ers feel welcome and supported and we apply IDEA in our approach to hiring, training and compensation philosophy. We are an equity-seeking workplace, we welcome applications from members of groups that have been historically disadvantaged and marginalized, including First Nations, Metis and Inuit peoples, Indigenous Peoples of North America, racialized persons, person with disabilities, and those who identify as women and/or 2SLGBTQ+.

  • 4.

    ST’s digital and technology experts are beyond compare. They offer access to years of direct response strategic expertise and knowledge of sophisticated technology and systems to help you modernize your direct response business.

  • 5.

    ST is always thinking about what keeps fundraisers up at night so we can develop innovative service offerings that solve real problems. Cultivating Monthly donors (aka “Sustainers” for our U.S. friends) and retaining them is one of those insomnia-inducing challenges. And the JAM Collective is one of ST’s solutions. It is a two year program Canadian and US organizations have signed up for because of these benefits:

    1. Monthly donor journeys mapped and mystery shopped to verify what is happening in market versus plan
    2. Monthly donor journey test strategies
    3. Benchmarked journeys against other non-profits in the JAM Collective, including key metrics
    4. Shared learnings from all members to help increase retention and upgrade of monthly donors with the goal of accelerated learning because everyone is sharing in real time what they are doing, what is working and what is not.

    To learn more about JAM Collective

For more information, contact Donna Richardson at donnar@stephenthomas.ca

We're passionate about helping charities raise more money.