Blog

You get the edge when you’ve got the goods!

The JAM Collective is “Just About Monthlies.”

Here’s what that means to you and why you should get in while the gettin’s good. JAM Collective is an effort to create more thought leadership and benchmarking data for the monthly and sustainer donor fundraising community. (We use monthly and sustainer interchangeably. In Canada, we call them monthly, in the US we call them…

Declining Results? You Are Not Alone. Here Are 5 Things You Should Do.

In October, AFP released their Fundraising Effectiveness Project (FEP)* report on second quarter fundraising in the US. The report compares second quarter results this year with last and reported that the total number of donors between April and June 2022 had decreased by 7%. This can be attributed to declines in small (<$500 donor segments)…

Why Fundraising Leadership Should Care About Google Analytics

To navigate a complex media environment, reach younger donors, and stand out in a crowded marketplace, it’s become a fact that today’s fundraisers need to enhance their skill sets. In our highly interactive webinar, Philip King and I demonstrated the value of Google Analytics to fundraising. You might be surprised to discover how the data…
Keeping Your Edge in Uncertain Times

Keeping Your Edge in Uncertain Times

Saying recent years have been “turbulent” is an understatement. Between the pandemic, supply chain issues, social change, rising costs and declining donors, non-profits are facing challenges unlike any we’ve seen before. And we are all worried about the current state of fundraising. So, how can fundraisers go forward, keeping our edge in these uncertain times,…
From the Desk of Paula Attfield, CEO of ST: When challenges come at you fast, be brave!

When challenges come at you fast, be brave!

After the pandemic hit, it was no surprise that our clients’ traditional fundraising efforts took a hit. Yours probably did, too. You couldn’t host events. Or meet in person with donors. Face-to-Face fundraising stopped, as did Door-to-Door. Mail and digital became really the only viable options for fundraising and, lo and behold, in spite of…

When non-profits improve their digital experience, good things happen!

As much as we’d all prefer to be finding our way out of the pandemic, we are still navigating through it. This further heightens the need for charities and non-profits facing decreased donations to improve the quality of the digital experiences they deliver – for today and for whatever shape the next normal takes. Today…