Blog
You get the edge when you’ve got the goods!
Future-Proof Your Revenue with Monthly Donors
Monthly — aka Sustainer — giving programs are becoming increasingly vital for non-profit organizations to build a predictable revenue stream. In fact, CanadaHelps, whose fundraising platform supports more than 26,000 Canadian charities, reports that the number of monthly gifts is increasing and now represents 22% of total donations. That reality, as well as the popularity…
Keep Your Monthly Donors Coming Back for More
Some of my most memorable experiences as a donor have come from grassroots organizations who tend to be smaller in size but just as passionate in delivering their mission as larger, more established ones. Perhaps it’s the fact that their more limited resources inspire more creative thinking. Whatever the inspiration, these organizations prove time and…
Behind the Curtain – ST’s Seven Secrets to Staffing Success
The fundraising environment is tough these days. Talks of recession, rising costs, production delays and the almost constant pressure to meet financial goals is taking its toll on all of us. And the result? Stress, discontent and staff turnover rates increasing in our sector. I read an article recently on Givebutter that stated the average turnover…
The JAM Collective is “Just About Monthlies.”
Here’s what that means to you and why you should get in while the gettin’s good. JAM Collective is an effort to create more thought leadership and benchmarking data for the monthly and sustainer donor fundraising community. (We use monthly and sustainer interchangeably. In Canada, we call them monthly, in the US we call them…
Declining Results? You Are Not Alone. Here Are 5 Things You Should Do.
In October, AFP released their Fundraising Effectiveness Project (FEP)* report on second quarter fundraising in the US. The report compares second quarter results this year with last and reported that the total number of donors between April and June 2022 had decreased by 7%. This can be attributed to declines in small (<$500 donor segments)…
Why Fundraising Leadership Should Care About Google Analytics
To navigate a complex media environment, reach younger donors, and stand out in a crowded marketplace, it’s become a fact that today’s fundraisers need to enhance their skill sets. In our highly interactive webinar, Philip King and I demonstrated the value of Google Analytics to fundraising. You might be surprised to discover how the data…
Keeping Your Edge in Uncertain Times
Saying recent years have been “turbulent” is an understatement. Between the pandemic, supply chain issues, social change, rising costs and declining donors, non-profits are facing challenges unlike any we’ve seen before. And we are all worried about the current state of fundraising. So, how can fundraisers go forward, keeping our edge in these uncertain times,…
When challenges come at you fast, be brave!
After the pandemic hit, it was no surprise that our clients’ traditional fundraising efforts took a hit. Yours probably did, too. You couldn’t host events. Or meet in person with donors. Face-to-Face fundraising stopped, as did Door-to-Door. Mail and digital became really the only viable options for fundraising and, lo and behold, in spite of…
When non-profits improve their digital experience, good things happen!
As much as we’d all prefer to be finding our way out of the pandemic, we are still navigating through it. This further heightens the need for charities and non-profits facing decreased donations to improve the quality of the digital experiences they deliver – for today and for whatever shape the next normal takes. Today…
7 Trends Email Series
Our president, Paula Attfield took an in-depth look at various fundraising stats and studies, as well as what’s happening with our clients, and identified 7 fundraising trends she thought not-for-profits might be interested in. Enjoy exploring the trends!