Agency Services Overview
Fundraising innovation that helps raise more money.
We combine customized strategies gained from brand insights & data analytics, with effective storytelling and direct response fundraising best practices, to help you acquire, motivate and keep donors.
Brand Insights & Data Analytics
It takes effective, relevant and emotive creative to bring your brand to life and make your fundraising campaign a success. ST has an award-winning creative team, led by our respected EVP, Chief Creative Officer, to do just that. Our copywriters and art directors boast experience working across all disciplines and multi-media channels.
ST’s production team is one of the most experienced in the business. They have the knowledge, connections and buying power to produce our creative team’s vision, while ensuring your campaign is delivered on time and on budget every time.
Our account management teams, led by Integrated Account Directors, bring it all together. They’re with you every step of the way, from briefing to results analysis and reporting, to ensure your individual, monthly, legacy and stewardship programs are executed flawlessly and deliver on your revenue objectives.
See how our Discovery Workshop inspired a new legacy giving brand.
Strategy
Based on the findings of our data analytics and discovery process — combined with the vast knowledge we’ve gained from working with more than 300 non-profit organizations — we develop a customized strategy to help you achieve your goals. It’s the foundation on which we build your direct mail appeal, digital-specific fundraising initiative and/or integrated campaign.
In fundraising, nothing exists in isolation. Donors who respond to your direct mail appeals are also exposed to your brand in other channels. The look and messaging need to be consistent. We also know that a donor’s channel of engagement and channel of transaction may be two different things.
That’s why an integrated strategy is so important and why we bring together fundraising, brand, data and digital strategists to ensure that our strategy elevates your brand, connects with your donors and drives revenue. Our team also continually looks for ways to enhance your appeals and programs to help further your mission.
See how we helped build a fundraising program from the ground up.
Creative & Execution
It takes effective, relevant and emotive creative to bring your brand to life and make your fundraising campaign a success. ST has an award-winning creative team, led by our respected EVP, Chief Creative Officer, to do just that. Our copywriters and art directors boast experience working across all disciplines and multi-media channels.
ST’s production team is one of the most experienced in the business. They have the knowledge, connections and buying power to produce our creative team’s vision, while ensuring your campaign is delivered on time and on budget every time.
Our account management teams, led by Integrated Account Directors, bring it all together. They’re with you every step of the way, from briefing to results analysis and reporting, to ensure your individual, monthly, legacy and stewardship programs are executed flawlessly and deliver on your revenue objectives.
Read about our creative approach to revitalizing a brand and acquiring new donors.
Digital Acceleration & Technology Architecture
Direct response fundraising has been revolutionized by new systems and platforms. We help fundraising and marketing teams drive these new systems, rather than letting these new systems drive the teams!
Some of the questions we help our clients answer include: How can I accelerate my digital revenues? Where should we automate our fundraising experience? How can we develop more automated 1:1 relationships?
ST’s digital experts are some of the best in the world. Whether you need help architecting a new martech stack to support your mass fundraising, or brainstorming new ways to leverage your new customer data platform, we’re here to help! We combine the best of both worlds: technology and IT data architecture with contemporary fundraising strategy designed to leverage these new platforms.