Agency Services Overview

Fundraising innovation that helps raise more money.

We combine customized strategies gained from brand insights & data analytics, with effective storytelling and direct response fundraising best practices, to help you acquire, motivate and keep donors.

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Brand Insights & Data Analytics

It takes effective, relevant and emotive creative to bring your brand to life and make your fundraising campaign a success. ST has an award-winning creative team, led by our respected EVP, Chief Creative Officer, to do just that. Our copywriters and art directors boast experience working across all disciplines and multi-media channels.

ST’s production team is one of the most experienced in the business. They have the knowledge, connections and buying power to produce our creative team’s vision, while ensuring your campaign is delivered on time and on budget every time.

Our account management teams, led by Integrated Account Directors, bring it all together. They’re with you every step of the way, from briefing to results analysis and reporting, to ensure your individual, monthly, legacy and stewardship programs are executed flawlessly and deliver on your revenue objectives.

Amnesty International logo

See how our Discovery Workshop inspired a new legacy giving brand.

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Strategy

Based on the findings of our data analytics and discovery process — combined with the vast knowledge we’ve gained from working with more than 300 non-profit organizations — we develop a customized strategy to help you achieve your goals. It’s the foundation on which we build your direct mail appeal, digital-specific fundraising initiative and/or integrated campaign.

In fundraising, nothing exists in isolation. Donors who respond to your direct mail appeals are also exposed to your brand in other channels. The look and messaging need to be consistent. We also know that a donor’s channel of engagement and channel of transaction may be two different things.

That’s why an integrated strategy is so important and why we bring together fundraising, brand, data and digital strategists to ensure that our strategy elevates your brand, connects with your donors and drives revenue. Our team also continually looks for ways to enhance your appeals and programs to help further your mission.

Children's Wish Foundation logo

See how we helped build a fundraising program from the ground up.

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Creative & Execution

It takes effective, relevant and emotive creative to bring your brand to life and make your fundraising campaign a success. ST has an award-winning creative team, led by our respected EVP, Chief Creative Officer, to do just that. Our copywriters and art directors boast experience working across all disciplines and multi-media channels.

ST’s production team is one of the most experienced in the business. They have the knowledge, connections and buying power to produce our creative team’s vision, while ensuring your campaign is delivered on time and on budget every time.

Our account management teams, led by Integrated Account Directors, bring it all together. They’re with you every step of the way, from briefing to results analysis and reporting, to ensure your individual, monthly, legacy and stewardship programs are executed flawlessly and deliver on your revenue objectives.

MedicAlert Foundation Canada

Read about our creative approach to revitalizing a brand and acquiring new donors.

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Digital Revenue Acceleration & Integration

We love talking about fundraising, and we love talking about new technology!

Direct response fundraising has been revolutionized by new digital tools. We help fundraising teams accelerate the growth of their digital donations, and maximize return on investment (ROI) and return on ad spend (ROAS).

Most fundraising teams want to invest in growing their digital relationships and revenues. But where is the best place to invest? How much?

We take the guesswork out by bringing years of experience in growing digital programs. We often act as fractional VP or Director of Digital Revenue. Our goal is to teach your team how to become better online fundraisers.

We employ a proprietary methodology that is data-driven, and designed to maximize your limited budgets and teams. Our goal is to work collaboratively with your team, in an agile manner. We marry big thinking strategy with actionable, approachable tactics to make an impact on our client’s online revenue - and we have fun doing it! Many of our clients tell us that our weekly scrum meeting is their favourite meeting all week!

ST’s digital fundraising experts are some of the best in the world. Whether you need help deciding how much to spend on digital ads this year, or brainstorming new ways to leverage that new customer data platform, we’re here to help! And we guarantee you will accelerate the growth of your digital revenue.

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Find out more! Contact Donna at:

DonnaR@stephenthomas.ca
416.690.8801 x249