From the Desk of Paula Attfield: Meet STella!

Over the past few years, the team at ST have been hyper-focused on helping our clients with the acceleration of their digital fundraising. That’s why I am so thrilled to share our exciting news. As you may have heard, ST has recently acquired the digital division of Deloitte’s fundraising services group, marking a significant milestone in our journey to better serve our fundraising clients.

This acquisition represents a strategic move to enhance our capabilities and provide even greater value to our clients. In today’s rapidly evolving digital landscape, having a dedicated digital team with broader expertise will enable ST to offer cutting-edge technology and innovative strategies to amplify our clients’ fundraising efforts.

We call this new division STella! The name honours ST’s heritage while bringing humanity to a technology-driven service that can often make people feel isolated. STella! brings a human heart and a strategic brain to the sector as she helps non-profits raise more money.

STella! was born out of a desire to continue the tradition of excellence associated with ST’s work in fundraising and enhance it by offering even deeper expertise in the digital and technology space.

What does this mean for our fundraising clients? It means access to a wealth of digital expertise, technology and resources aimed at maximizing impact and reaching goals more effectively. Whether it’s leveraging social media platforms for increased visibility, optimizing online donation processes for seamless giving experiences, creating new fundraising products or harnessing data analytics to gain valuable insights, our new digital department is poised to revolutionize the way we support our clients in their fundraising endeavors.

At ST, our mission has always been to empower non-profit organizations to make a difference in the world. With the founding of STella! we are furthering that mission by equipping our clients with the tools and strategies they need to succeed in an increasingly digital world.

I’m deeply grateful to our dedicated team for their hard work and commitment throughout this process. Together, we are poised to embark on an exciting new chapter, filled with endless possibilities and opportunities for revenue growth for our clients.

I invite you all to join me in embracing the possibilities that lie ahead. Together, let’s continue to make a positive impact in our world and change lives for the better.

Visit to learn more.

Warm regards,


Paula Attfield, CEO of ST

Paula Attfield, CEO of ST

Paula has been a fundraiser for over 27 years. With Paula, it’s all about results — helping ST’s clients raise more money to fulfill their missions. For more on our success stories give Paula a call at 416-690-8801 x235