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It’s true. A brand is more than just a logo. It’s more than a beautiful fresh new colour palette. It’s about signaling a new era at ST where we’ve deepened and broadened our fundraising and marketing expertise to help our clients raise more money. Whether that’s through Digital Transformation, Data-driven Growth, Acquisition Strategy, or Brand Strategy in the service of fundraising. ST is now better positioned than ever to use our marketing and fundraising smarts to make good things happen for great causes.
In developing our new brand, we followed the exact same rigorous process we take clients through when we’re developing brands for them. From Discovery and Competitive Analysis to SWOT, Creative Brief and Development. The new ST brand reflects who we are as an agency…creative, imaginative, trustworthy, and dependable. That’s who we are today and what we will continue to be into the future.
If you’d like to learn more about what’s new and coming up at ST, please feel free to reach out to me. I’d love to start a conversation with you.