Paula Attfield

Paula Attfield

President


It’s my passion to see what’s on the horizon for the non-profit sector, both here in Canada and abroad: namely, the innovative thinking that is at the intersection of brand, marketing and fundraising. That’s what will be key to our clients’ success.

Paula has been a fundraiser for over 25 years. As President of Stephen Thomas Ltd, she is responsible for client services as well as the overall operations of the agency. Paula also provides strategic insight into multi-channel fundraising and marketing strategies for our clients. With Paula, it’s all about results — helping ST clients raise more money to fulfill their missions.

Paula is a long-time volunteer for the Association of Fundraising Professionals (AFP), the world’s largest community of social impact fundraisers. She currently sits on the Board of Directors of AFP Toronto, the largest AFP chapter, and has chaired their 3-day Congress. Paula was also a founding member of AFP Canada and currently serves as Chair of the Board. And, if that weren’t enough Paula sits as an ex officio member of the AFP International Board.

Paula is also passionate about leading a healthy lifestyle, both in mind and body, and loves yoga, spinning and practicing mindfulness. She finds healthy living a great way to complement a busy day at the office. When not engaging with our clients, or serving as a volunteer, Paula enjoys spending time with her family, including her two amazing teenagers.

Bryan Tenenhouse

Bryan Tenenhouse

EVP and Chief Creative Officer


I spent 25 years in the commercial sector working my way up from copywriter to VP, Chief Creative Officer, selling everything from Apple products to Amex Cards, but nothing makes me happier than using what I've learned to help our clients raise more money and build their brand.

Bryan honed his creative and strategic skills at major Canadian agencies including Wunderman/Y&R, Vickers & Benson, BBDO and Ogilvy before coming to ST. As a respected writer and creative director, he wanted to use his years of experience, strategic acumen, and creative ingenuity to help make the world a better place.

Not one to sit on the sidelines, Bryan has served on the board of directors of the Canadian Marketing Association, was founding chair of the CMA’s Direct Marketing Council and founding jurist for the National Advertising Awards. He is a sought-after speaker who has addressed audiences at AFP Congress Toronto, CMA National Conference and many others. His articles have appeared in the Globe & Mail as well as various national advertising and marketing trade publications.

In the rare moments when he’s not hard at work directing the creative at ST or providing strategic counsel to our clients, Bryan can be found walking his beloved golden retrievers Piper and Bennett (named after Tony Bennett) along the shores of Lake Ontario.

Liz Attfield

Liz Attfield

Vice-President, Strategic Services


It’s a privilege to help our clients raise more money for their organizations with the right mix of strategy, donor insights, data, and creative. It’s an exciting challenge to figure out where the donors are, and then engage them there — giving them the opportunity to respond where they see fit. That’s integrated thinking and it’s how we’re helping our clients win.

Liz is a member of ST’s leadership team and a long-time fundraiser, with nearly 20 years of experience in key areas such as strategic planning, database analytics, integrated account management, and mid-level and legacy marketing. As the leader of our Strategic Services team, Liz provides our clients with strategic insight that will engage donors, connect them to the cause, and drive revenue.

Prior to joining ST, Liz spent three years in London, UK, working alongside some of the UK’s top charity brands. She also brings her clients an international perspective on their fundraising having earned a diploma in direct marketing through one of the UK’s leading organizations, the Institute of Direct Marketing.

Liz has three great loves: family, work, and music. Etched onto the back of her iPhone are the words: Music gives soul to the universe. And Liz feeds her soul every chance she gets —attending concerts (she saw the Tragically Hip twice in two days!) and singing karaoke. Her go-to song, Queen’s “Under Pressure”, is a testament to her resilience and adventurous spirit.

Paula has been a fundraiser for over 25 years. As President of Stephen Thomas Ltd, she is responsible for client services as well as the overall operations of the agency. Paula also provides strategic insight into multi-channel fundraising and marketing strategies for our clients. With Paula, it’s all about results — helping ST clients raise more money to fulfill their missions.

Paula is a long-time volunteer for the Association of Fundraising Professionals (AFP), the world’s largest community of social impact fundraisers. She currently sits on the Board of Directors of AFP Toronto, the largest AFP chapter, and has chaired their 3-day Congress. Paula was also a founding member of AFP Canada and currently serves as Chair of the Board. And, if that weren’t enough Paula sits as an ex officio member of the AFP International Board.

Paula is also passionate about leading a healthy lifestyle, both in mind and body, and loves yoga, spinning and practicing mindfulness. She finds healthy living a great way to complement a busy day at the office. When not engaging with our clients, or serving as a volunteer, Paula enjoys spending time with her family, including her two amazing teenagers.

Bryan honed his creative and strategic skills at major Canadian agencies including Wunderman/Y&R, Vickers & Benson, BBDO and Ogilvy before coming to ST. As a respected writer and creative director, he wanted to use his years of experience, strategic acumen, and creative ingenuity to help make the world a better place.

Not one to sit on the sidelines, Bryan has served on the board of directors of the Canadian Marketing Association, was founding chair of the CMA’s Direct Marketing Council and founding jurist for the National Advertising Awards. He is a sought-after speaker who has addressed audiences at AFP Congress Toronto, CMA National Conference and many others. His articles have appeared in the Globe & Mail as well as various national advertising and marketing trade publications.

In the rare moments when he’s not hard at work directing the creative at ST or providing strategic counsel to our clients, Bryan can be found walking his beloved golden retrievers Piper and Bennett (named after Tony Bennett) along the shores of Lake Ontario.

Liz is a member of ST’s leadership team and a long-time fundraiser, with nearly 20 years of experience in key areas such as strategic planning, database analytics, integrated account management, and mid-level and legacy marketing. As the leader of our Strategic Services team, Liz provides our clients with strategic insight that will engage donors, connect them to the cause, and drive revenue.

Prior to joining ST, Liz spent three years in London, UK, working alongside some of the UK’s top charity brands. She also brings her clients an international perspective on their fundraising having earned a diploma in direct marketing through one of the UK’s leading organizations, the Institute of Direct Marketing.

Liz has three great loves: family, work, and music. Etched onto the back of her iPhone are the words: Music gives soul to the universe. And Liz feeds her soul every chance she gets —attending concerts (she saw the Tragically Hip twice in two days!) and singing karaoke. Her go-to song, Queen’s “Under Pressure”, is a testament to her resilience and adventurous spirit.

Julie Gales

Julie Gales

Vice-President, Operations


Our people are essential to our success as an agency. They’re savvy fundraisers and marketers who know how to raise more money for our clients and are dedicated to providing outstanding service. I’m passionate about heading ST’s human resources division and helping everyone make a positive contribution to our organization’s culture and growth.

Julie leads ST’s financial management and HR divisions and is a key member of ST’s leadership team. She also provides thought leadership on several ST accounts, drawing on her considerable expertise to develop and guide successful fundraising campaigns that help our clients raise millions of dollars.

Julie’s passion for the not-for-profit sector was sparked in university where she worked on several charitable campaigns and special events. After earning her Bachelor of Arts Degree in psychology from Wilfrid Laurier University, Julie was determined to parlay her fundraising expertise into a full-time career. That decision led her to join ST in 2004. With her intelligence, determination and can-do attitude, Julie quickly moved up the ladder.

Since becoming a mom, Julie has traded in hot yoga and meditation for watching Treehouse TV, singing kids’ songs and playing at her neighbourhood park with her two young children.

Donna Richardson

Donna Richardson

Director, Fundraising Solutions


Listening is the secret to our success, really listening to what our clients and potential clients need. They are the ones that make things happen; we’re only there to help them succeed.

Donna has a pioneering spirit, especially when it comes to fundraising solutions. Having worked directly for non-profit organizations as well as on the agency side, she has an in-depth understanding of the motivations that inspire Canadians to volunteer and donate.

Donna began her fundraising career at Stephen Thomas Ltd back in 1990 and spent much of her career here providing strategy and project management for a variety of not-for-profit clients. She went on to work in development roles with several charities including Sinai Health Foundation, Branksome Hall and Variety Village, where she worked for 10 years with committees, boards and staff to grow revenue through major and planned giving and events. Donna rejoined ST in 2015, where she is now putting her knowledge and expertise to work to help our clients achieve ever greater fundraising success.

Donna’s pioneering spirit impacts all aspects of her life. She makes her own bread and cheese, cans food for the winter and has even raised ducks so she can collect fresh eggs. If not for the lack of central heating and her cherished blow dryer she would love to live off the land.

Scott Jeffries

Scott Jeffries

Director, Media & Data Services


I’m still a kid at heart and it gives me goosebumps knowing that my work behind a computer – using analytics, media planning, and persistence — is making a positive difference in the world. I help real do-gooders find lasting support by leveraging the right data at the right time. And that’s pretty cool to me.

Scott joined ST in 2012 after coordinating the list business of a leading Canadian database publisher. Since then, he has acquired and built upon the decades of institutional data know-how at ST. As our resident expert in Canada’s “list trade” marketplace, Scott strategically manages the direct mail brokerage for many of Canada’s most prominent non-profit organizations and acts as the hub for ST’s multichannel media planning expertise. He has proactively used data to develop new revenue streams and he is committed to helping clients maintain cost-effective and privacy compliant access to their prospective donor audiences.

Scott is a founding member of Association of Fundraising Professionals Toronto’s Speaker Discovery Series and a regular guest lecturer on direct mail media in the Humber College fundraising program.

In his free time, Scott runs a monthly discussion group for science and philosophy enthusiasts. He makes it his mission to donate to or participate in every charity walk that’s brought to his attention. And he’s also a well-balanced geek and athlete; meaning he spends as much time watching superhero movies or playing videogames as he does lifting barbells, riding his bike, or playing soccer.

Julie leads ST’s financial management and HR divisions and is a key member of ST’s leadership team. She also provides thought leadership on several ST accounts, drawing on her considerable expertise to develop and guide successful fundraising campaigns that help our clients raise millions of dollars.

Julie’s passion for the not-for-profit sector was sparked in university where she worked on several charitable campaigns and special events. After earning her Bachelor of Arts Degree in psychology from Wilfrid Laurier University, Julie was determined to parlay her fundraising expertise into a full-time career. That decision led her to join ST in 2004. With her intelligence, determination and can-do attitude, Julie quickly moved up the ladder.

Since becoming a mom, Julie has traded in hot yoga and meditation for watching Treehouse TV, singing kids’ songs and playing at her neighbourhood park with her two young children.

Donna has a pioneering spirit, especially when it comes to fundraising solutions. Having worked directly for non-profit organizations as well as on the agency side, she has an in-depth understanding of the motivations that inspire Canadians to volunteer and donate.

Donna began her fundraising career at Stephen Thomas Ltd back in 1990 and spent much of her career here providing strategy and project management for a variety of not-for-profit clients. She went on to work in development roles with several charities including Sinai Health Foundation, Branksome Hall and Variety Village, where she worked for 10 years with committees, boards and staff to grow revenue through major and planned giving and events. Donna rejoined ST in 2015, where she is now putting her knowledge and expertise to work to help our clients achieve ever greater fundraising success.

Donna’s pioneering spirit impacts all aspects of her life. She makes her own bread and cheese, cans food for the winter and has even raised ducks so she can collect fresh eggs. If not for the lack of central heating and her cherished blow dryer she would love to live off the land.

Scott joined ST in 2012 after coordinating the list business of a leading Canadian database publisher. Since then, he has acquired and built upon the decades of institutional data know-how at ST. As our resident expert in Canada’s “list trade” marketplace, Scott strategically manages the direct mail brokerage for many of Canada’s most prominent non-profit organizations and acts as the hub for ST’s multichannel media planning expertise. He has proactively used data to develop new revenue streams and he is committed to helping clients maintain cost-effective and privacy compliant access to their prospective donor audiences.

Scott is a founding member of Association of Fundraising Professionals Toronto’s Speaker Discovery Series and a regular guest lecturer on direct mail media in the Humber College fundraising program.

In his free time, Scott runs a monthly discussion group for science and philosophy enthusiasts. He makes it his mission to donate to or participate in every charity walk that’s brought to his attention. And he’s also a well-balanced geek and athlete; meaning he spends as much time watching superhero movies or playing videogames as he does lifting barbells, riding his bike, or playing soccer.

Maytal Kowalski

Director, Digital Strategy


The digital world can be a controversial place. There are endless debates about whether social media and online access has helped or hindered society. All I can do is ensure that my corner of the digital world is used for good – that’s why I’m so happy to work for Stephen Thomas. To use my digital knowledge to help charities make more money.

Starting in arts administration, Maytal began exploring the digital space as it relates to arts and non-profits early in her career. After going back to school for Strategic Marketing, she decided to focus solely on digital marketing within these sectors. It has always been her mission to do good work that helps the world.

Prior to working at ST, Maytal worked as the Digital Marketing Strategist for The Second City, managing and executing on all digital campaigns and initiatives for all divisions of the company in Toronto, Chicago, and LA. Maytal carries the “Yes, and” improv adage into all her work and client discussions.

Maytal approaches everything with passion and enthusiasm, from training as a professional dancer, to transferring those skills into circus arts, or volunteering as a dog foster-parent. The same is true when it comes to her professional life in digital marketing.

Maxime Rivet

Maxime Rivet

Account Director


I feel grateful to be able to leverage my skills to fight diseases, injustice and poverty every day by raising money for great causes. We only have one life to live, so I want to use mine to make as much a difference as I can.

With more than 10 years of account management experience in both the not-for-profit and private sectors, Max brings his results focus, as well as integrated fundraising and marketing best practices to ST’s clients. Max developed a strong track record of revenue-generating success for his clients by understanding the intricacies of their businesses and developing strategies to suit their specific needs and objectives.

Prior to joining ST, Max worked at one of the largest health communications groups in the world. He has deep experience in the health sector having helped to raise money in the fight against diabetes, Alzheimer’s, multiple sclerosis, depression, muscular dystrophy and cancer. His expertise includes the discipline of direct response, product launches, awareness campaigns, websites and app development, and educational collateral in both print and digital formats.

Born and raised in Montreal, Max is fully bilingual and has in-depth understanding of the francophone market. He moved to Toronto in 2009 and now has a young family. He plays team sports regularly, especially ball hockey. And even though Max is now a Toronto resident, he will always be a die-hard Habs fan!

Jennifer Bely

Jennifer Bely

Senior Account Director & Data Strategist


I’ve dedicated my entire career to the not-for-profit sector. It’s incredibly satisfying to go to work every day and be inspired by my clients.

Jennifer has more than 25 years’ experience working in the non-profit fundraising sector in the U.S. and Canada, leading several national multi-channel fundraising programs at agencies and on the client side. Jennifer began her fundraising career as the direct mail manager for the League of Women Voters in Washington, DC, before moving agency-side to develop and implement direct response fundraising programs for non-profits such as UNICEF, American Civil Liberties Union, Greenpeace USA and WNED-TV (New York).

As a Senior Account Director at ST, Jennifer provides strategic planning, budgeting, and analysis for a number of clients including Alzheimer Society of Canada and Susan G. Komen. In her role as Lead Data Strategist, Jennifer shares her passion for data managing ST’s Analytics & Insights department.

Jennifer loves spending time with her husband and kids, hiking along nature trails or just playing a game of tag at their local park. She’s also an avid gardener and is always looking to find time to enjoy a good book.

Starting in arts administration, Maytal began exploring the digital space as it relates to arts and non-profits early in her career. After going back to school for Strategic Marketing, she decided to focus solely on digital marketing within these sectors. It has always been her mission to do good work that helps the world.

Prior to working at ST, Maytal worked as the Digital Marketing Strategist for The Second City, managing and executing on all digital campaigns and initiatives for all divisions of the company in Toronto, Chicago, and LA. Maytal carries the “Yes, and” improv adage into all her work and client discussions.

Maytal approaches everything with passion and enthusiasm, from training as a professional dancer, to transferring those skills into circus arts, or volunteering as a dog foster-parent. The same is true when it comes to her professional life in digital marketing.

With more than 10 years of account management experience in both the not-for-profit and private sectors, Max brings his results focus, as well as integrated fundraising and marketing best practices to ST’s clients. Max developed a strong track record of revenue-generating success for his clients by understanding the intricacies of their businesses and developing strategies to suit their specific needs and objectives.

Prior to joining ST, Max worked at one of the largest health communications groups in the world. He has deep experience in the health sector having helped to raise money in the fight against diabetes, Alzheimer’s, multiple sclerosis, depression, muscular dystrophy and cancer. His expertise includes the discipline of direct response, product launches, awareness campaigns, websites and app development, and educational collateral in both print and digital formats.

Born and raised in Montreal, Max is fully bilingual and has in-depth understanding of the francophone market. He moved to Toronto in 2009 and now has a young family. He plays team sports regularly, especially ball hockey. And even though Max is now a Toronto resident, he will always be a die-hard Habs fan!

Jennifer has more than 25 years’ experience working in the non-profit fundraising sector in the U.S. and Canada, leading several national multi-channel fundraising programs at agencies and on the client side. Jennifer began her fundraising career as the direct mail manager for the League of Women Voters in Washington, DC, before moving agency-side to develop and implement direct response fundraising programs for non-profits such as UNICEF, American Civil Liberties Union, Greenpeace USA and WNED-TV (New York).

As a Senior Account Director at ST, Jennifer provides strategic planning, budgeting, and analysis for a number of clients including Alzheimer Society of Canada and Susan G. Komen. In her role as Lead Data Strategist, Jennifer shares her passion for data managing ST’s Analytics & Insights department.

Jennifer loves spending time with her husband and kids, hiking along nature trails or just playing a game of tag at their local park. She’s also an avid gardener and is always looking to find time to enjoy a good book.

Candice Gregoris

Candice Gregoris

Account Director


The first step to achieving a mutual goal is empathy. You need to truly understand people’s strengths and the obstacles they’re up against before you can build a plan to accomplish a goal. It’s absolutely the best way to map out success.

Before joining ST in 2009, Candice played a critical role in the advancement and execution of CIBC Wealth Management’s highly successful client e-communication program. She was also the Managing Director of the Toronto International Improv Festival, where she devoted her energy to infrastructure development, administration and volunteer management. At ST, Candice brings solution-based customer service and a great sense of humour to her accounts, including Special Olympics Canada and Susan G. Komen.

Walk into Candice’s office and you’ll spot a small mosaic-tile figurine of a donkey on her desk. Donkeys are Candice’s favourite animal because of their determination and the way they work calmly and quietly behind the scenes. Candice’s drive and focus go back to her childhood. She remembers trying to collect as many coins as she could in her orange UNICEF box at Halloween and eagerly participating in read-a-thons for the Multiple Sclerosis Society of Canada.

In her spare time, Candice loves singing and dancing with her three-year-old niece and exploring Toronto like a tourist. Her other passions include stand-up comedy, watching RuPaul’s Drag Race and NFL football (Go Ravens!).

Steve Thomas

Steve Thomas

Chairman & Executive Creative Director


When I started the agency in 1980, I couldn’t have imagined what ST has grown into…the breadth of services, the level of expertise and the continued passion of multiple generations of staff, all working to make the world a better place. I’m intensely proud of what we’ve become.

Often described as the “Guru” of Canadian direct response fundraising, Steve continues to play an active role at ST. He will gladly lend you his accumulated wisdom and experience, and be available to you as necessary, particularly during the strategic-planning sessions.

A fundraiser for over 40 years, Steve founded Stephen Thomas Associates (now Stephen Thomas Ltd or ST) in 1980. It was Canada’s first direct response fundraising agency working exclusively in the non-profit sector. His contribution to the sector has been recognized through many awards including Directors’ Choice Lifetime Achievement Award (Canadian Direct Marketing Association), Outstanding Fundraising Executive Award (AFP Greater Toronto Chapter) and an award from Amnesty International for 25 years of service.

Steve has been a volunteer boys’ basketball coach at local high schools for 28 years. He has taken Malvers Collegiate and Greenwood College School teams to the Finals. It’s a very different world from fundraising and why it’s his perfect hobby.

Neil Gallaiford

Neil Gallaiford

CEO


We believe in using all the techniques of marketing in the service of the missions of our clients. Sometimes change takes courage, but we’ll be there alongside them with all our expertise and passion.

In addition to his many management duties as ST’s CEO, Neil provides clients with crucial strategic input and helps them develop new product initiatives.

Prior to joining ST in 2006, Neil had his own database analytics and strategic marketing consultancy which advised a range of national and international clients on how to understand their donor data and develop marketing strategies based on that understanding. Other highlights of Neil’s 30-year marketing career include: national director of donor-based campaigns for the MS Society of Canada; founding chair of the CMA’s Not-For-Profit Council; and founder of Cornerstone Fundraising Services, the leading fundraising database management and donation-processing firm in Canada, and now a Deloitte company.

Passionate fundraiser and insightful leader by day; wine connoisseur and foodie by night. That’s Neil in a nutshell. Neil also collects art and is a proud volunteer with the Art Gallery of Ontario. When he travels, he seeks out art galleries, and art gallery cafes, which he says are almost always excellent.

Before joining ST in 2009, Candice played a critical role in the advancement and execution of CIBC Wealth Management’s highly successful client e-communication program. She was also the Managing Director of the Toronto International Improv Festival, where she devoted her energy to infrastructure development, administration and volunteer management. At ST, Candice brings solution-based customer service and a great sense of humour to her accounts, including Special Olympics Canada and Susan G. Komen.

Walk into Candice’s office and you’ll spot a small mosaic-tile figurine of a donkey on her desk. Donkeys are Candice’s favourite animal because of their determination and the way they work calmly and quietly behind the scenes. Candice’s drive and focus go back to her childhood. She remembers trying to collect as many coins as she could in her orange UNICEF box at Halloween and eagerly participating in read-a-thons for the Multiple Sclerosis Society of Canada.

In her spare time, Candice loves singing and dancing with her three-year-old niece and exploring Toronto like a tourist. Her other passions include stand-up comedy, watching RuPaul’s Drag Race and NFL football (Go Ravens!).

Often described as the “Guru” of Canadian direct response fundraising, Steve continues to play an active role at ST. He will gladly lend you his accumulated wisdom and experience, and be available to you as necessary, particularly during the strategic-planning sessions.

A fundraiser for over 40 years, Steve founded Stephen Thomas Associates (now Stephen Thomas Ltd or ST) in 1980. It was Canada’s first direct response fundraising agency working exclusively in the non-profit sector. His contribution to the sector has been recognized through many awards including Directors’ Choice Lifetime Achievement Award (Canadian Direct Marketing Association), Outstanding Fundraising Executive Award (AFP Greater Toronto Chapter) and an award from Amnesty International for 25 years of service.

Steve has been a volunteer boys’ basketball coach at local high schools for 28 years. He has taken Malvers Collegiate and Greenwood College School teams to the Finals. It’s a very different world from fundraising and why it’s his perfect hobby.

In addition to his many management duties as ST’s CEO, Neil provides clients with crucial strategic input and helps them develop new product initiatives.

Prior to joining ST in 2006, Neil had his own database analytics and strategic marketing consultancy which advised a range of national and international clients on how to understand their donor data and develop marketing strategies based on that understanding. Other highlights of Neil’s 30-year marketing career include: national director of donor-based campaigns for the MS Society of Canada; founding chair of the CMA’s Not-For-Profit Council; and founder of Cornerstone Fundraising Services, the leading fundraising database management and donation-processing firm in Canada, and now a Deloitte company.

Passionate fundraiser and insightful leader by day; wine connoisseur and foodie by night. That’s Neil in a nutshell. Neil also collects art and is a proud volunteer with the Art Gallery of Ontario. When he travels, he seeks out art galleries, and art gallery cafes, which he says are almost always excellent.