Posts Tagged ‘Digital Advertising’
The Creative Shift Nonprofits Can’t Ignore: Why Playing It Safe Is Now the Biggest Risk
If you’re like me, you’re fascinated by how quickly technology (AI obviously) is changing how we reach, attract and convert donors. You may have seen the recent article from US fundraising agency M+R detailing how the rules of digital advertising have changed—and how, for nonprofits, the implications are profound. They posit that for years, fundraising…
Read MoreThe Fundraising Takeaways Nonprofits Can’t Ignore
My most favourite benchmark report was published at the end of April—and as always, there is an abundance of data which leads me to some good, actionable insights. The 2026 M+R Benchmarks Study paints a clear picture of a sector shaped by crisis, resilience, and rapid adaptation. Across channels, supporters (especially in the US) showed…
Read MoreYear-End Fundraising Trends: So, what just happened?
It goes without saying that we just went through the most impactful time of the year for charities. For most organizations, 40% of total revenue comes in the last month of the year. This year was no exception. And in recent years, digital channels have become the heartbeat of these year-end campaigns, offering fresh ways…
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