Year-End Fundraising Trends: So, what just happened?

Year-End Fundraising Trends: So, what happened?

It goes without saying that we just went through the most impactful time of the year for charities. For most organizations, 40% of total revenue comes in the last month of the year. This year was no exception. And in recent years, digital channels have become the heartbeat of these year-end campaigns, offering fresh ways…

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Why donor acquisition is like going to the gym

Why donor acquisition is like going to the gym

Introduction Donor acquisition is a lot like building a healthy lifestyle, by going to the gym or practicing your favourite workout in groups or at home, establishing a healthy food diet with balanced nutrition and engaging in activities like yoga, journaling or meditation to maintain a strong mental health. Each requires discipline, consistency, and a…

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