Turning Canadian Sponsorship Trends into Revenue

Turning Canadian Sponsorship trends into revenue

The Canadian nonprofit sponsorship market has entered a new phase—one that presents real opportunity for charities that are ready to evolve. According to the 19th Annual Canadian Sponsorship Landscape Study, total sponsorship investment in Canada reached $4.22 billion in 2024, the highest level on record, driven by strong growth in rights fees, sustained activation investment,…

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P2P Trends to Adopt in 2026: Turning Intention into Action

P2P trends to adopt in 2026 - Turning intention into action

Why the charities that win in 2026 with P2P fundraising won’t just ask for support—they’ll engineer it. Charities are entering 2026 facing a paradox: public support for causes has never been higher, yet participation and fundraising growth remain stubbornly uneven. Canadians say they care. They intend to give. But intention does not automatically translate into…

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