Posts Tagged ‘nonprofit marketing’
The Creative Shift Nonprofits Can’t Ignore: Why Playing It Safe Is Now the Biggest Risk
If you’re like me, you’re fascinated by how quickly technology (AI obviously) is changing how we reach, attract and convert donors. You may have seen the recent article from US fundraising agency M+R detailing how the rules of digital advertising have changed—and how, for nonprofits, the implications are profound. They posit that for years, fundraising…
Read MoreYear-End Fundraising Trends: So, what just happened?
It goes without saying that we just went through the most impactful time of the year for charities. For most organizations, 40% of total revenue comes in the last month of the year. This year was no exception. And in recent years, digital channels have become the heartbeat of these year-end campaigns, offering fresh ways…
Read MoreWhy donor acquisition is like going to the gym
Introduction Donor acquisition is a lot like building a healthy lifestyle, by going to the gym or practicing your favourite workout in groups or at home, establishing a healthy food diet with balanced nutrition and engaging in activities like yoga, journaling or meditation to maintain a strong mental health. Each requires discipline, consistency, and a…
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