When the Alzheimer Society of Canada (ASC) started working with ST in 2017, our data experts immediately conducted a File Audit Analysis to establish performance benchmarks and identify opportunities for all areas of their direct response program.
The analysis revealed several opportunities for growth, including the excellent potential within their Leadership Giving Program (ASC’s mid-level giving program). The analysis uncovered that 13.5% of donors made significant annual contributions, but the cohort represented just a small portion of the overall fundraising program — there was room for growth.
In the first two years of working with ASC, ST identified the important role of their mid-level donors, and produced impressive new results and revealed even more potential growth: