After relying heavily on corporate sponsorships since their founding, Special Olympics Canada knew it was time to pursue individual donors. They partnered with ST to create their very first individual giving direct response program.
To help Special Olympics raise more money so that more Canadians with intellectual disabilities would experience the transformative power of sports for years to come, we needed to focus on the long-term. As such, the new direct response fundraising program needed to have a strong monthly donor focus.
ST implemented a monthly donor acquisition campaign, which paired social media lead generation with direct to monthly conversion through the telephone. This innovative campaign model allowed us to elevate the organization’s brand awareness online and target high quality leads.
Our high touch strategy — which included personalized conversations via telemarketing — led to strong monthly conversion. Highly scalable, this campaign is currently being rolled out by Special Olympics Canada.