Ready, set, go!
Digital kicks it off
To grow the monthly donor file, we implemented a two-step digital acquisition campaign, which paired social media lead generation with direct to monthly conversion through the telephone. This innovative campaign model allowed us to elevate the organization’s brand awareness online and target high quality leads. Our high touch strategy — which included personalized conversations via telemarketing — led to strong monthly conversion. Highly scalable, this campaign is currently being rolled out by Special Olympics Canada.
Currently, the DM has a strong prospect focus, building awareness of the mission and the need for ongoing support. That’s because Special Olympics reaches less than 5 per cent of the estimated 800,000 people in Canada who have an intellectual disability.
ST has been a great partner, designing a strategic plan and leading this project from stakeholder discovery sessions to execution. I’m impressed with their passion, insight and experience. I know we can count on ST to assist us in building a “best in class” individual giving program which will help us accomplish our mission of enriching the lives of Canadians with an intellectual disability through sport.-Paul Klein Director, Individual & Community Giving
Digital
A way of thinking, an understanding of what works online, on mobile and social. And above all, rich insight into what the donor wants and needs.
Strategy
It starts with listening to you. You, and what challenges you, drives the strategy that inspires everything that comes next.
Direct Marketing
Bringing brands to life and generating results driven by techniques that are proven to motivate response and change behaviour, regardless of channel.