As part of ST’s long-running management of fundraising programs for Doctors Without Borders / Médecins Sans Frontières (MSF), we introduced an intermediate giving program that operated in tandem with their recurring donor campaigns but included: more personalization; campaign-style formats; longer letters with higher-end production; and customized gift matrices.
Targetting prospects for upgrading to intermediate giving was achieved through ongoing and rigorous data analysis, testing and application of direct response best practices. Over a 5-year period, ST created a variety of multi-channel campaigns focused on acquiring and retaining mid-level donors.
Our mid-level donor strategy provided a significant source of additional revenue, produced cost-effective ROI and primed these segments for major and planned giving.