ST was tasked with developing the theme of the campaign, the strategic approach (what/when/how), the execution from beginning to end, the coding and deployment as well as the analysis of results with the objective of increasing gross revenue versus last year’s campaign.
ST developed the automated conditional content email campaigns in Engaging Networks which consisted of a total of 11 emails (5 for Giving Tuesday, 2 for Holidays and 4 for Year-End). Emails were coded in HTML and deployed based on the data profiling developed.
From a Social Media Ad perspective, 28 versions were developed and launched on Facebook and Instagram to align with the segmentation and testing strategy.
