According to the Canadian Association of Gift Planners, 31% of Canadians say they’re interested in leaving a gift in their Will to a charity. And yet, only about 5% of Canadians have taken action to do so. ST can help you tap into this game-changing source of funding for your cause.

Cystic Fibrosis Canada

Building a legacy giving program from the ground up.
Case Study - Amnesty International

Amnesty International

Using donor insights to create an aspirational legacy giving brand.

Alzheimer Society of Canada

An integrated approach to a lead generation campaign pays for itself.

World Vision Canada

Focusing more on why instead of how turns intention into action.

The Salvation Army

A more authentic, personal and sensitive approach connects with donors.