Agency Services Overview
Fundraising innovation that helps raise more money.
We combine customized strategies gained from brand insights & data analytics, with effective storytelling and direct response fundraising best practices, to help you acquire, motivate and keep donors.
Brand Insights & Data Analytics
It takes effective, relevant and emotive creative to bring your brand to life and make your fundraising campaign a success. ST has an award-winning creative team, led by our respected EVP, Chief Creative Officer, to do just that. Our copywriters and art directors boast experience working across all disciplines and multi-media channels.
ST’s production team is one of the most experienced in the business. They have the knowledge, connections and buying power to produce our creative team’s vision, while ensuring your campaign is delivered on time and on budget every time.
Our account management teams, led by Integrated Account Directors, bring it all together. They’re with you every step of the way, from briefing to results analysis and reporting, to ensure your individual, monthly, legacy and stewardship programs are executed flawlessly and deliver on your revenue objectives.
See how our Discovery Workshop inspired a new legacy giving brand.
Strategy
Based on the findings of our data analytics and discovery process — combined with the vast knowledge we’ve gained from working with more than 300 non-profit organizations — we develop a customized strategy to help you achieve your goals. It’s the foundation on which we build your direct mail appeal, digital-specific fundraising initiative and/or integrated campaign.
In fundraising, nothing exists in isolation. Donors who respond to your direct mail appeals are also exposed to your brand in other channels. The look and messaging need to be consistent. We also know that a donor’s channel of engagement and channel of transaction may be two different things.
That’s why an integrated strategy is so important and why we bring together fundraising, brand, data and digital strategists to ensure that our strategy elevates your brand, connects with your donors and drives revenue. Our team also continually looks for ways to enhance your appeals and programs to help further your mission.
See how we helped build a fundraising program from the ground up.
Creative & Execution
It takes effective, relevant and emotive creative to bring your brand to life and make your fundraising campaign a success. ST has an award-winning creative team, led by our respected EVP, Chief Creative Officer, to do just that. Our copywriters and art directors boast experience working across all disciplines and multi-media channels.
ST’s production team is one of the most experienced in the business. They have the knowledge, connections and buying power to produce our creative team’s vision, while ensuring your campaign is delivered on time and on budget every time.
Our account management teams, led by Integrated Account Directors, bring it all together. They’re with you every step of the way, from briefing to results analysis and reporting, to ensure your individual, monthly, legacy and stewardship programs are executed flawlessly and deliver on your revenue objectives.
Read about our creative approach to revitalizing a brand and acquiring new donors.
Digital Revenue Acceleration & Integration
ST’s new Digital Fundraising Division, STella! loves talking about fundraising, and she loves talking about new technology!
STella! helps fundraising teams like yours accelerate the growth of their digital donations, and maximize return on investment (ROI) and return on ad spend (ROAS)
Most fundraising teams want to invest in growing their digital relationships and revenues. But where is the best place to invest? How much?
STella! takes the guesswork out of it for you, offering you everything from forecasting 5-year digital plans and integrated strategies that accelerate revenue to storytelling that connects your donors emotionally to your cause, and brilliant optimization of online donation pages.
And STella! loves tech. Here are just some of the apps she works with: Google Analytics Google Pmax, Blackbaud's Luminate Online, Frontstream's Artez, Salesforce, Fundraise Up, Engaging Networks, RENXT, HubSpot, Looker Studio, Power BI, Hotjar, Popular DXP/CDP systems and more.
She is also a Google Ads expert, SEO guru, Meta Ads pro and a Creative Innovator who knows how to bring your brand to life in social and monthly donor acquisition campaigns, websites, online galas, peer-to-peer events, livestream fundraising, email & sms campaigns and more.
STella! employs a proprietary methodology that is data-driven, and designed to maximize your limited budgets and teams. Her goal is to work collaboratively with your team, in an agile manner. STella! marries big thinking strategy with actionable, approachable tactics to make a dramatic impact on your online revenue – and STella! has fun doing it! Many of her clients say that their weekly scrum meetings is their favourite meeting all week!